Fast Fashion and Ultra-Fast Fashion: Pay attention to the signs
Fast fashion and ultra-fast fashion are business models aimed at creating products that align with the latest trends, ideally at the lowest possible price. While it is attractive to consumers to get products quickly and cheaply, it raises serious environmental, social, and ethical issues.
Difference Between Fast Fashion and Ultra-Fast Fashion
Fast fashion brands operate with quick production cycles. The goal is to launch multiple collections within a single season. In ultra-fast fashion companies, this process is even faster, with even higher production levels.
Environmental concerns
The clothing industry uses large amounts of water and energy to produce its products. Chemical materials and plastic, synthetic products do not biodegrade, and during washing, microplastics are released into the water, polluting the environment.
Society
Fast fashion and ultra-fast fashion companies often outsource their production to developing countries. The working conditions are far from ideal, with low wages, catastrophic working conditions, long working hours, and child labor. This is the environment surrounding these products. With the rise of ultra-fast fashion, these conditions have worsened, as suppliers had to cope with even faster production.
Is there a solution?
Yes, there is. Let's shop consciously and look for sustainable brands. By purchasing fewer and higher-quality garments, and by reselling or reusing second-hand clothes, we have the opportunity to reduce our ecological footprint.
